June gains ensured rental fleets closed out the first half of 2026 in positive territory.
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The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
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Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
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Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
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